Sadly the actual shop closed down many years ago, but a while back it returned in online form and is just as addictive. I have to restrain myself from buying things for myself every time I browse their site.
Their marketing is also quite interesting. Occasionally they run print ads, but generally they rely on word-of-mouth (also known as viral marketing - you think something is cool, you tell your friends, they think it's cool, they tell their friends, etc). Their latest ploy is very smart - existing customers are given a special link and each friend who signs up because of you (using that link) gets a free t-shirt. I couldn't work out how to let my friends know about this without being obnoxious and emailing people, turning myself into a low grade spammer. But someone came up with the bright idea of posting their sponsor link on their blog (or something) and I thought 'hey! I could do that too! and then people wouldn't think I was obnoxious but they'd still get a free t-shirt!'
Seriously, this is such a good offer. REMO original t-shirts are the best - funky designs, super comfortable, generally all-round fab. You may have seen me in my 'eternity' one, or my coffee cup one. Details of the offer are below - click the link, get a shirt, we'll look cool together.
Follow this link to the REMO General Store. They are trialing an exciting incentive programme for newly registering CustOMERs. The first T Shirt that you add to your shopping cart prior to 16 August 2007 will be FREE!
And no! I'm not employed by REMO - I just think they are great, and I'm a sucker for clever marketing. Oh, and a good product.
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