what the dickens?

I'm not a huge fan of Charles Dickens, but know that many people are. However this just strikes me as unnecessarily hilarious: Dickens World! It just sounds like something out of a Jasper Fforde book (part of his last book The Fourth Bear was set in the SommeWorld theme park, which accurately and affectionately recreated the experience of the battle of the Somme).

"We are not Disneyfying Dickens," insists manager Ross Hutchins as he dons hard hat and fluorescent jacket to tour the site, a hive of activity as the Fagin's den playground and Newgate Prison's grimy walls are given their finishing touches.

I checked out the official site and this was just the icing on the cake:

The experience will feature a Dickensian Shopping Mall, together with a multitude of attractions and rides, including a mix of themed restaurants, bars and a multiplex cinema. Dickens World will also have facilities for seasonal variations, particularly over the Christmas period in which the attraction will convert into a Dickensian winter wonderland, replete with snow and other characteristics of a bygone era, complemented by a magnificent water feature which over the festive season changes into a spectacular 'ice fantasia' dominated by 'The Spirit of Christmas', 'JackFrost', 'Scrooge' and a host of other delightful characters who magically come to life.

Oh no, not Disneyfied at all.