Wednesday 18 January 2012

weasel words

Part of the reason for being all up in the air at the moment is that I am both looking for a job and a place to live (Dad is helping me and my brother buy property, which is awesome, but having a decently paying job is kind of an important part of this equation. Anyway, I digress...). As a result I've been spending a lot of time on real estate and employment websites and am growing increasingly jaded by the emptiness of the copy that advertises houses and jobs. Some examples:

[box]"looking for an ambitious self-starter "

"fast paced global facing digital environment"

"sought-after location"

"Be part of an industry leading, highly dynamic and empowered team"

"Enjoy the lifestyle on offer"

"Are you passionate about the digital space"

"priced to sell" (which goes well with "Vendor says sell!")

"Join a widely renowned and formally recognised agency within a global network"

"contemporary living"

"Funcky Office " (?!)

"This modern apartment is in the heart of marrickville with enviable to everywhere and everything are just at a fingertips includes shopping, restaurants, café, train" um...[/box]

Though there was a moment of humour amongst the dross - job ad for publisher of "entertaining fiction for women"(let the reader understand), applications were to be sent to "Belinda Lusty". It's nominative determinism gone mad, I tell you!

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